The Florida Restaurant and Lodging Association (FRLA), founded in 1946 as the Florida Restaurant Association, merged with the Florida Hotel and Motel Association in 2006 to represent the state’s $111.7 billion hospitality industry. With over 10,000 members, including independent restaurateurs, hoteliers, franchises, and suppliers, FRLA advocates for legislative protection and promotes the industry. It provides food safety training through SafeStaff and supports career-building programs via its Educational Foundation and hosts events like the Florida Restaurant Show (coming to Orlando November 11-13) to connect professionals and showcase trends.
We recently spoke with Patrick Fore, CEO Lime Fresh Mexican Grill and Florida Restaurant & Lodging Association Central Florida chapter 2026 Incoming President about FRLA Central Florida Chapter and their upcoming plans.
Can you share your background and what led you to take on the role of president for the Central Florida chapter of the FRLA?
I’ve always been passionate about the hospitality industry, spending many years working hand-in-hand with restaurants, hotels, and related businesses. My involvement with FRLA began through my focus on industry advocacy, workforce development, and cultivating partnerships that genuinely support our members. Taking on the role of president was a natural progression, as it allows me to further serve Central Florida’s hospitality community by driving engagement, strengthening business opportunities, and ensuring our members have the resources and support they need to thrive.
Carlos Herrera, the Chief Economist for Coca-Cola North America, recently spoke at the chapter’s luncheon at Orlando World Center Marriott – what are a few key takeaways from his talk that you think restaurateurs and hoteliers should know going into 2025 and beyond?
Carlos Herrera provided valuable insights into the economic trends shaping the hospitality industry. Key takeaways included:
Consumer Spending Trends: While travel and dining demand remain strong, guests are becoming more cost-conscious, and we should expect a change to visit frequency. Value-driven experiences and exceptional service will continue to be crucial.
Labor Market Realities: The workforce shortage is expected to persist, making employee retention and automation key factors for success.
Supply Chain Stability: While some disruptions have eased, inflationary pressures on food and beverage costs require businesses to stay flexible with sourcing and pricing strategies. Partnering early and often can stave off costly annual increases.
Technology Integration: Digital ordering, AI-driven personalization, and sustainability initiatives will continue to shape guest expectations.
How would you describe the current state of the hospitality industry in Central Florida as we head into 2025?
The hospitality industry in Central Florida is resilient and growing, but not without its challenges. Demand for travel remains high, bolstered by strong leisure tourism and a return of conventions to the CFL area. However, labor shortages, increasing operational costs, and shifting consumer behaviors mean businesses must continuously adapt. Innovation, workforce development by early education programs, and consistent legislative advocacy will be key to sustaining our growth.
What do you think are some of the top challenges facing restaurants and lodging establishments in Orlando today? What are some strategies and programs that the FRLA promotes to aid in these issues?
Some of the biggest challenges include:
Labor Shortages: Finding and retaining skilled workers remains a top concern. FRLA supports this through workforce training programs, apprenticeship initiatives, and partnerships with educational institutions. Programs such as ProStart and HTM, which develop the next generation of hospitality professionals, are just a few ways FRLA is working to support industry growth on both sides of our hospitality industries.
Rising Costs: Inflation and supply chain instability impact profitability. FRLA provides resources and advocacy to help businesses navigate cost challenges.
Regulatory Changes: New local, state, and federal policies can affect operations. FRLA actively engages in advocacy to protect and promote a pro-business environment and ensures visibility and direction to navigate that future landscape.
What legislative issues are at the forefront for the hospitality sector in Florida, and how does your chapter plan to advocate for or against these?
Key legislative priorities include:
Labor Laws & Wage Regulations: Advocating for balanced policies that support fair wages while ensuring businesses remain economically viable.
Tourism Funding: Protecting funding for Visit Florida to continue promoting the state as a top travel destination is key.
Alcohol & Licensing Regulations: Supporting streamlined permitting and responsible beverage service policies that benefit businesses to keep safe and effective operations at the forefront of our tourism focused economy.
Short-Term Rentals: Ensuring fair competition and clear regulations for short-term rental properties to maintain a level playing field with traditional lodging establishments.
The FRLA Central Florida Chapter actively participates in Florida Tourism Day in Tallahassee, engages with local and state legislators, and mobilizes our members to advocate for industry-friendly policies.
Where do you see the Central Florida chapter of FRLA in the next five years, and what are your personal goals for the organization during your tenure?
In five years, I see our chapter as an even stronger advocate, resource, and networking hub for hospitality professionals. My personal goals include:
- Expanding industry partnerships to provide greater member benefits.
- Enhancing educational programs and providing resources to help businesses navigate emerging challenges.
- Strengthening our advocacy efforts to ensure hospitality remains a leading economic driver in Florida.
- Increasing member engagement through dynamic events and meaningful networking opportunities.
For more information about the Central Florida chapter of FRLA, visit https://frla.org/chapters/central/
