First Watch, a popular daytime café serving breakfast, brunch and lunch daily from
7am – 2:30pm opened their newest eatery this morning in the heart of Winter Park at 140 N. Orlando Ave. The new location marks the 21st restaurant for the company in the greater Orlando area.
We stopped by the brand new First Watch – Winter Park today to attend the inaugural “Egg-Cracking” ceremony with (left to right) Orange County Mayor Jerry Demings, First Watch CEO Chris Tomasso, President and CEO of the Winter Park Chamber of Commerce Betsy Gardner Eckbert, Chief Development Officer of Second Harvest Food Bank of Central Florida Greg Higgerson, and Orlando Solar Bears mascot Shades.
Part flagship, part prototype evolution, the Winter Park restaurant is a thoughtful response to drastically altered customer preferences that evolved over the past 12 months.
Among the new features are:
Dedicated Take-out & Delivery Entrance
A 360° Indoor/Outdoor Bar & Cocktails
Expansive Patio & Outdoor Lounge seating
A spacious interior with new design elements
“Our original plans to open First Watch in Winter Park were postponed at the onset of the pandemic, and we used the opportunity to listen to our customers and reevaluate how we approach our restaurant design, in order to better serve our community. Part of that evaluation meant revisiting and elevating our patios, as well as improving accessibility through carry out, delivery and curbside,” said Chris Tomasso, president and CEO of First Watch.
“We went back to the drawing board to reimagine the First Watch experience, and our Winter Park restaurant really brings this new vision to life.”
The interior of the restaurant is bright and maximizes the abundant daylight that enters the dining room, which is surrounded by tall windows. It builds upon First Watch’s Urban Farm design prototype with the addition of warm blue tones, quartz countertops and artwork that nods to its longstanding history in Central Florida.
First Watch’s curated menu takes an elevated approach to traditional and innovative offerings made to order using farm fresh ingredients.
It includes crave-able items such as Avocado Toast, Smoked Salmon Eggs Benedict, Farm Stand Breakfast Tacos and Lemon Ricotta Pancakes.
The new restaurant will launch with a seasonal menu featuring Crab & Avocado Toast, Huevos Rancheros Tostadas, Triple Berry Acai Bowl and the perfectly Instagrammable Purple Haze Lemonade.
The new restaurant will also feature First Watch’s Fresh Juice Bar with offerings including the best-selling Kale Tonic and Morning Meditation – juiced in-house daily using only the highest quality fruits and vegetables.
First Watch – Winter Park is now open for dine-in, as well as mobile and online ordering for contactless curbside pick-up or delivery at firstwatch.olo.com or on the First Watch app.
Guest can dine in this week anytime from 7am – 2:30pm from Monday, 3/1 through Friday, 3/5 to receive a FREE cup of Project Sunrise Coffee, coffee made by widowed or orphaned female farmers in Colombia. First Watch pays a premium to these female farmers, in addition to a quality incentive payment for those whose coffee exceeds its top-tier quality standards.
First Watch Winter Park
120 N. Orlando Ave. (across the street from Trader Joe’s)
(407) 287-9034
firstwatch.com
