$1 Million Fundraiser Encourages People to Dress as Horrifying Processed Food
Proceeds to benefit Jamie Oliver’s Food Revolution
DENVER, October 6, 2010 – Chipotle Mexican Grill (NYSE: CMG) has partnered with Jamie Oliver’s Food Revolution for a $1 million fundraiser designed to highlight the horrors of eating processed food. This Halloween, Sunday, October 31st, visit any Chipotle restaurant between 6 p.m. and closing time dressed as a horrifying processed food product, and Chipotle will treat costumed customers to a burrito made with wholesome, naturally raised ingredients for only $2. Proceeds from the “Boorito 2010: The Horrors of Processed Food” program, up to $1 million, will benefit Jamie Oliver’s Food Revolution.
As part of its “Boorito 2010: The Horrors of Processed Food” program, Chipotle will also host an online costume contest, with a prize for the most horrifying processed food costume. To enter, customers can take a photo in their costumes at a Chipotle restaurant on Halloween and post it online at chipotle.com/boorito. One grand prize winner will receive $2,500, with five runners up getting $1,000 each. Twenty honorable mention winners will receive a burrito party for 20 guests at the Chipotle location of their choice.