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October 26, 2009
Media Contact / Interview Requests:Brian Feldman, (407) 792-9421,, @BrianFeldman

Who: Brian Feldman Projects (The Feldman Dynamic, Cracker Barrel® Old Country Chanukah, Brian Feldman Eats Everything Off The Menu At Loving Hut)
What: 24 Hour Vegan McDonald’s®
When: Sunday November 1, 2009: 12am-11:59pm (24 hours)
Where: McDonald’s® Restaurant #38966875 Sand Lake Rd Orlando FL 32819(Sand Lake Rd & International Dr) [Google Maps]
Cost: Free to observe

Always seeking new ways to top Combination Pizza Hut and Taco Bell as the worst project he’s ever done, Brian Feldman, “Everybody’s favorite monotony monk”, returns to International Drive for the first time since May’s ill-fated Miniature project.

For World Vegan Day (November 1), and as self-imposed penance for missing this year’s Central Florida Veg Fest (it’s not like he was doing anything), Brian channels Morgan Spurlock by remaining inside of the least likely place for a vegan to be – McDonald’s® for, yes, 24 hours.
What will Brian, as a vegan, be able eat? The answer, of course, is anything he wants. Being vegan is a choice, and one that Brian has gladly made. So… dollar salads. And water.

Brian’s chosen McDonald’s® location (one of 31,000+ worldwide) alternately bills itself as “The World’s Largest Entertainment McDonald’s® & Playplace” and “The Most Unique McDonald’s® in the World”. It’s certainly the craziest in Orlando, with “gourmet” meal items (ice cream, cakes, pizza, pasta, wraps and paninis), a wishing well, video games (including miniature bowling), McDonald’s® character murals, side-by-side miniature busts of George Washington, Martin Luther King, Jr., George W. Bush, Rudy Giuliani, Abraham Lincoln and a “hula shark”, CNN, Elvises and Monroes, a second floor caged gift shop with the Statue of Liberty, cutouts of Bill Cosby, Clint Eastwood and Tom Cruise, and, according to MANNETRON, one of only four Mac Tonight animatronics in the world (it’s broken).

This independent project is not sanctioned, endorsed or sponsored by McDonald’s Corporation, Oerther Foods, Inc. or The Vegan Society.

Links: (Brian Feldman) (McDonald’s® Restaurant #3896 (@BrianFeldman on Twitter) (@McDonalds on Twitter) (24 Hour Vegan McDonald’s® Facebook Event) (24 Hour Vegan McDonald’s® Google Docs) (24 Hour Vegan McDonald’s® PDF Release)

When referencing on Twitter, please use hashtags: #vegan #McDonalds
Public Transportation / Biking and Walking / Vehicle Parking:LYNX: From Downtown Orlando, take Link 8 to the bus stop across from Panda Express on International Dr. Walk south along International Dr. Turn right on Sand Lake Rd. McDonald’s® will be on your right. From Orlando International Airport, take Link 42; same bus stop. You could also try Link 304 or Link 305, but are on your own. I-Ride (International Drive Resort Area Trolley service): Exit at I-Ride 15. /

Biking and walking are both good for you and pleasant modes of transportation on a Sunday, and anytime! That stated, depending on where you’re traveling from, this could result in an extremely long travel time. Use good judgement! (There are no dedicated bike racks at the event site.) / Vehicle parking lot is available outside restaurant.

Brian Feldman Projects is Central Florida’s premiere experimental time-based art. Dinners on stage with real life families, leaping off ladders for 24 hours, group tours in Google translated Swedish through IKEA, observin’ why people be lovin’ it® – this is what we do.
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